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Emirates airline launches NFT as it flies into the Metaverse


The United Arab Emirates’ biggest carrier, Emirates Airline, has announced that it’ll launch its own non-fungible tokens (NFT) which would be geared toward helping it improve its revenue and customer interaction.

It was also revealed that the airline is planning to convert its pavilion at the Expo 2020 in Dubai into a Web3, NFTs, and Metaverse projects center.

“The Emirates Pavilion at Expo 2020 Dubai will (also) be repurposed into a center for innovation, including developing the airline’s metaverse and NFT projects.”

Emirates at the forefront of innovation

Emirates Airlines has been at the forefront of innovation within the air travel sector. The carrier was the first to use web virtual reality on its Emirates app and Emirates.com. This gave people the chance to have an immersive 3D experience and view its cabin.

This technology lets prospective customers explore seats and book what they prefer online. Passengers can also use the 3D seat map to explore their seats before checking in.

The airline was also the first to have a VR app on the Oculus store. Users get a real life-size cabin interior experience on the Emirates A380 aircraft and Boeing 777-300ER Gamechanger. 

Users can explore the cockpit through this app, “turn on” the shower in the Shower spa, or “pick up” items from the Onboard lounge.

Given that it already has a clear approach to innovation, adopting the latest technologies to improve its services further is no surprise. It remains to be seen how it’ll utilize NFTs and Web3 technology.

UAE is positioning itself as a crypto hub

The UAE has recently been positioning itself as a crypto hub in recent years and has made efforts to attract the top crypto exchanges. One way it has been able to cement its intent is by introducing a slate of regulations for the space.

The Chairman and Chief Executive of Emirates Airlines, Ahmed Al Maktoum, said, government regulations and policies have supported the digital economic development in the country, especially within Abu Dhabi and Dubai.

In his words,

“Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences. We are excited about the opportunities in the digital space of the future and are committing significant investment in financial and resource terms…”

Authorities in the country recently granted Binance approval to offer its services in Abu Dhabi through its subsidiary Binance (AD) Limited.

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